Ultimo Concession Launch in House of Fraser (Event)

I love lingerie like many women out there but it can be really difficult to find one that you love which also feels comfortable. I am not even going to start airing all my woes on finding bras on here but perhaps, I will save it for another post. I am not sure where/when exactly I came across the Ultimo Lingerie Brand but I was drawn in by their lovely designs.  You can imagine my delight when I was asked last week to celebrate  the launch of Ultimo's latest high profile concession situated in House of Fraser  in Oxford Street and  look at the new Ultimo A/W 15 Collection in House of Fraser.





Of course, I was delighted to attend and I can't imagine anyone declining such an invitation. They also kindly offered to chauffeur me to the venue but I had a few things to sort out before the event so I had to find my way there via the Tube. I always love to shop on Oxford Street on Thursday evenings because that's when they shops stay open till 9pm and the lights make everything look so pretty. As expected, House of Fraser was bubbling with customers and I found my way to the third floor which is where the lingerie department is located.





The Ultimo Concession is situated in a prime location just on the left once you get into the Lingerie Department. I was warmly welcomed by the brand rep with a glass of champagne and of course, macaroons- my favourite snacks. I was also shown the Ultimo A/W 15 collection which, according to Ultimo, has been designed to tempt and tease the darker side of every woman's desires.  They have a really wide range of designs including the One Orla Bra, OMG Zoe Bra, One Janey Bra, the OMG Jasmine Bra, the Black Label Vivian Bra, the Darcey Demi Bra, etc. The entire collection can be found here.




They also released a couple of accessories (I know that sounds very risqué but stay with me)  including their Lace Cover Up (my absolute fav) and the Harness.  Everything looked simply stunning, feminine and I loved that there was something for everyone. I can't imagine any lingerie style they don't have because everything seemed available from Bridal Lingerie to Slips. The best part for was that the bras do go up to G cups which I think is fantastic. If you have fuller busts or cup sizes, they have you covered as they stock DD, E, F, FF and even G cup sizes in some of their designs.




I don't know about you but I find that bras for ladies with bigger busts are not always very pretty but I was delighted that they still maintained the designs for bigger bust ladies. I was allowed to pick a designed I fancied for a photo/style challenge (and to take home with me as well). I thought it was such a fun thing to do and very different to any event I have been to so far. The PR ladies were very helpful and we (I and the other bloggers) were free to pick the outfits we wanted to style with our Ultimo picks.






There was also a professional photographer and a proper mini studio set up for us to take out shots. I chose the Ultimo OMG Jasmine Bra* and the matching Ultimo Jasmine Shorts* which were my favourite from the entire A/W 15 Collection. I also chose the Ultimo Lace Cover Up* which I absolutely love.  I am not one to always show cleavage and when I am  brave enough to do so,  I want a nice cover up which still looks sexy and feminine. The Lace Cover Up just ticks all the boxes for me.

For my Photo shoot Style Challenge, I decided to go for a more sophisticated and classy look with a little twist using the Ultimo Lace Cover Up. I chose a Mango Check Suit Blazer,  paired it with the Whistles Ava Slim Leg Trousers and a pair of Dune Alina Pointed Mid Heel Court Shoes. I loved my outfit and I tried to look serious in the shoot (I must have been a pain to photograph....hehehe). I really did enjoy myself and I loved the overall look and photos.







One highlight of the event was seeing the amazing illustrator Alison Hansen bring some of the Ultimo A/W 15 designs to live via her illustrations. It was so inspiring watching her illustrate these designs and she kindly illustrated my OMG Jasmine Set I chose. I love it so much and I plan to put it in a little frame.. I was kindly gifted with the OMG Jasmine set*, the Ultimo Lace Cover Up* and the Ultimo Body Harness*. I can't wait to try all of them although I have tried out the Ultimo Lace Cover Up which makes all my low cut/cleavage showing tops , I could not wear to work,  more wearable now.




Ultimo Consumer Event on 10th September 2015 in House of Fraser, Oxford Street London
The best part is everyone has a chance to experience an amazing Ultimo shopping event. If you are in London or you fancy coming to London for a shopping spree, then you are in luck for a lovely time. Ultimo is hosting a consumer event tomorrow 10th September 2015 by 7pm in House of Fraser Oxford Street, London.  Fashion Expert Grace Woodward (her work can be seen on X Factor and Britain's Next Top Model) and Celebrity Stylist Frank Strachan (who has styled Jessie J and The Saturdays) will be answering questions live on stage. The best part is guests will be treated to Champagne, 20% off all purchases of £35 and a gift with purchase. I think it would be a great shopping experience and if you are around the area, it would be lovely to pop by. You can also follow the Ultimo on their Instagram and Twitter for future event details and offers.

Overall Thoughts
I always feel very lucky to attend events that are so lovely. I don't think I have attended any lingerie event and I really enjoyed this one because it felt so intimate and personal.. A big thanks to Ultimo, House of Fraser and Instinct PR for inviting me for such a lovely time and sending me away with such beautiful lingerie. Have you tried any lingerie from Ultimo?
*PR Sample + Affiliate Links used, read my full disclaimer here.