Benefit Roller Lash Mascara Review

I am pretty sure everyone must be sick of seeing all these reviews of the Benefit Roller Lash Mascaras pop up all over blogs. Can I just commend Benefit Cosmetics for pulling some serious PR without breaking the bank? All they did was include a sample of this mascara in Elle Magazine (which is £4 by the way) and set the launch date of the mascara to March so everyone can have early access and feel special...sneaky sneaky but I like it. I think it's brilliant and many brands may be pulling this off soon. Anyway, back to this mini review. Of course, I decided to pick it up because I love samples/minis not just Benefit ones; any mini sample is just cute in my opinion. I would have preferred if it was in Glamour Magazine instead because I just prefer the articles in Glamour and it is cheaper.

Packaging
I know the mini packaging is a little different from the full size mascara but I definitely prefer this mini packaging. It reminds me of  the Benefit Bad Gal Mascara (which I am not a fan of anymore) and it has a cute pink lid. There is not much to say really but I think it's a pretty packaging. I wish they could swap the lid of this mini with the lid of the full size which looks like an actual hair roller.




Bristles/Formula
Benefit Cosmetics describe the Roller Lash Mascara as a super curling and lifting mascara. Its bristles are designed in a Hook and Roll manner which catches, lifts and curls the lashes. I like the bristles because they are plastic and they actually grip my little lashes. I think this may be down to the curve the wand has in its crook which also aids in a proper grip. The formula in itself is actually great and it does not feel too wet or heavy on my lashes. It dries easily which helps in preventing smudges. I don't think it is waterproof but I find that it lasts really well despite rubbing my lashes a few times.

Cost
Obviously this was a sample but it's safe to say it cost me £4 because I didn't really want this particular issue of Elle magazine (sorry Elle!). The full size will retail for £19.50 which is the normal price for Benefit Mascaras so it's nothing strange. Would I purchase the full size when it comes out in March? Maybe, if they have a discount...




Personal Thoughts
My lashes are very curly and short so I look for mascaras that give them good length and a little volume. If it combines both of these features, then I am more than happy. The Roller Lash Mascara does a good job at lengthening my lashes and holding a curl although I already have curly lashes so I can't really say if it's down to the formula or just my lashes doing their thing. Its formula is really long lasting and I think it's a really good everyday mascara. I still love my YSL Baby Doll Mascara (review here) which gives my lashes the best results and I have not tried any other lashes that come close but the Benefit Roller Lash Mascara is really good. I hope you have enjoyed this mini review and I will see you in my next post...x